Market analysis online dating best single dating service
Led by Millennials, the dating industry has morphed from a socially strange concept to almost universally accepted in just a few years. Here are three trends that are almost certainly going to continue shaping the industry.The online dating scene is no longer about building flames from sparks, but rather, instant gratification.
And with record numbers of singles turning to the Internet to find love, friendships and hookups, it shows no signs of slowing down.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.
Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?
The industry has grown exponentially in many Western countries.